There was a time when mass communication was only thru print media.To encourage literature, , education , social and cultural information govt gave free or very low postal service for book post and registered organisations.
Now there is web, Facebook, blogs, Whatsapp, sms , mms , email etc.. Now organizations are spending huge on dine and wine. Books, magazines are getting good amount of advertisements. So the free and discounted service by Post and telegraph dept is not required anymore.
I receive many magazines which I hv not subscribed. They send same to show their high circulation.
There r many who send same magazines twice or thrice.
My beloved father had subscribed to several religious and other magazines. I hv requested most of them to pl. stop sending same as now no one reads it. None of them hv cared to take any step as person ordering, printer, person posting normally r careless or hv vested interest.
There r many other reasons but last and important is that these publications who print junk do armtwisting for advertisements, donations , subscriptions and so on.
No one told you this before .......Alok Tholiya ( Imaginary, visionary , concerned responsible citizen)